A video is regarded by experts as a preferable tool for site visitors to know more about your webpage’s topic or branding. Having a video to consume makes it easier and quicker for them to grasp the subject being presented to them.
Properly placing a video on a website can mean a world of difference as some prefer watching video media compared to simply reading text. However, you’ll need to correctly place the video to make sure that it’ll play without any hitches at all and serve its intended purpose.
Here are some tips that you can follow to make sure that video embedding will be highly beneficial for your online site.
1. Pick A Good Placement
Part of the charm many web pages have is thanks to the layout presentation. It’s said that adding a video in the right area can significantly boost the site’s performance. If you need help with creating video content, a video production agency like Zipinmedia and others like it put time and effort into conveying your message correctly via video format.
Many web design specialists suggest placing the video where your visitors can quickly spot it: at the top of the left side of the web page.
Furthermore, you can place a video on the About Page of your website to tell a visual story about your company’s founding or provide descriptions for products up on your online store. Video production examples such as https://vimeo.com/382049591 and others can be very useful.
Besides conspicuous site placements, it’s recommended that you become highly strategic in placing your Internet pages’ video clips. Put a video at the bottom of an article when it only depicts supporting content. A good example would be adding a video containing testimonials from previous clients pasted at the end of a long-form text content detailing a series of positive feedback.
2. Host The Video In Another Website
Hosting your video in a separate video-sharing platform has advantages over uploading the video directly to your site.
For one, video-sharing platforms have unlimited bandwidth. These websites are equipped to handle the surge of views and traffic. That also means that your video has lesser downtime risks. You can create a great video without having to worry about wasting time. So, no matter how many people came to your web page and view the video, it will be playing smoothly as its engagement rises.
You can also choose to embed videos using social plugins. It enables the site owner to embed a video player into their website so that they can easily showcase social media videos and live stream videos. You can select to add public videos by a specific content creator or an organization as a video source.
To start, you can choose the uniform resource locator (URL) page of the social media video you want to add to your web page. Copy and paste the URL to the code configurator area. Click on ‘Get Code’ button to generate the code for embedding a video code. Copy and paste the snippet at the hypertext markup language (HTML) area of the website.
3. Make The Video Responsive In Any Screen Size
Responsive designing is an element that web design rookies must understand to make a video play smoothly, whether a website visitor is viewing it thru a smartphone or a personal computer (PC). It’s one of the rules web owners need to apply when using video marketing.
To make a video responsive, the backend of your website must be set to allow the video to expand and fill the width of the screen without compromising the aspect ratio. An unresponsive video tends to have distorted scenes, break layouts, or appear abnormally on a page when set thru static sizing.
In enabling video responsiveness, you only need to focus on three concerns: file size, aspect ratio, and quality. If you want your page to give justice to good video production, use Cascading Style Sheets (CSS) programming language for lesser errors and predictability.
4. Go For Shorter Videos
It’s believed that many Internet users watch videos to get the information they need quickly. Statistics suggest that almost only half of them would watch a video clip up till its end regardless of the length of the video. To perfectly capture the attention of your site viewers, adding short videos is said to be ideal. Brevity rules.
But how long is an acceptable video? In general, web design professionals agree that a 30- to –60-second video will suffice and is already enough depending on the purpose and on which page it’s placed. If your video demonstrates a product, the length can vary from two to five minutes. On the other hand, explanation videos can run for as long as 90 minutes.
5. Take Advantage Of Plug-Ins
Website creation platforms today offer various ways of adding videos to a webpage or blog. While it’s not necessary to use plug-ins, they offer different ways for your audience to enjoy the videos you embed.
For example, a particular application allows you to gather all of your videos from one sharing platform into your webpage in a gallery format that you can customize. The automation process imports the latest videos, combines feeds, and many more.
Others may let you insert advertisements into the different parts of the video to earn added revenue. It’s up to you where you want the ad to appear, and it allows you to place a marketing message at an appropriate time. Keep in mind that the ad must also be relevant to your content.
6. Avoid Automatic Playing
Website visitors like to have more control over how they can watch a video on your online page. The kind of visitor that drops by your web page varies and some won’t mind reading text-based information before anything else. That’s why it’s essential to set up a video that they can click and play anytime they want to watch your video content.
When your video automatically plays in the background, visitors often miss the first few seconds until it’s too late to grab their attention. There’s also the possibility that if the sound is turned all the way up, it might annoy your audience as soon as the video clip plays.
Giving your audience an option when to play the video lets them know how much you want them to trust you. Avoiding imposing videos lets them take their time absorbing your content while allowing them to choose the experience they can get from your website.
Video clips make great content and are usually preferred by web users as an effective medium from where they can get information from. It’s essential that your site’s video plays correctly and is appropriately placed in a section that your visitors will spot right away.
Spending effort, time, and money on video production will be all put to waste if the video won’t play as it should on your page. The abovementioned tips are aimed to give you a helping hand. Be mindful of the backend settings that come with embedding a video and take advantage of programs that can enrich your visitors’ viewing experience.
If you’re still at a loss, don’t hesitate to seek help from professional web builders and video production companies to assist you with your concerns.
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