Every year, the Pantone Color Institute announces a new Color of the Year that will set the color trend for the incoming year. For 2020, Classic Blue is the Pantone Color of the Year. Started in 2000, the Pantone Color Institute started the Color of the Year to help decide the concept that will trend for the rest of the year. Today, designers, marketers, and anyone who works with colors look forward every December for the announcement. Whatever color is announced becomes a huge influence on design and brand marketing.
For this year, numerous brands have adopted Classic Blue as a basis for their designs. Some use them in decorating homes, some in their products, and some in web design. We’ve compiled some of our favorite websites that definitely nailed using the 2020 Pantone Color of the Year.
IOM – Find A Way
361 Software House
Lyst Fashion DNA
Pantone’s Color of the Year is decided based on color trends throughout the year and what reflects the mood of society. They look into different aspects such as politics, social media, fashion, and marketing.
Pantone helps designers in incorporating the Color of the Year into their designs by introducing color palettes and inspirations. This tremendously helps designers as the Color of the Year is a forecast for the consumer. The designs are meant to attract customers and use the color as part of your marketing tools. Business do not necessarily need to rebrand.
On Classic Blue
As the Leatrice Eisenman, the Executive Director of the Pantone Color Institute explains,
We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.
According to color psychology, Classic Blue is representative of intelligence, trustworthiness, and maturity. It is a simple color that is non-experimental and dependable. These are all traits that business hope to embody which is why a lot of the websites we’ve featured today are mostly brands in the service industry – ad agencies, electric companies, production houses, and more. Classic Blue does not only spell professionalism and credibility, but it is also calming and soothing.
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