How To Influence Your Web Clients To Accept Your Expert Suggestions

You’ve probably had a few web design clients who didn’t see the value in some of your work. Maybe you created a stunning minimal design and they wanted you to increase the size of their logo. Or, perhaps you created a simple web form to capture leads and they wanted to add five questions to the form. These things happen when clients don’t understand the marketing methodology behind design. No matter how much you explain the importance of microcopy in relation to the labels on a web form,