What is Emotional Design and How Does It Increase User Engagement?

Trends always come and go in design. We must always be conscious of how people perceive a product and what changes we can make to improve. We have to anticipate the ever-changing preferences of society and adapt to it. An example of an upcoming trend we have to be aware of is emotional design. In fact, it’s said that being an “emotional engagement designer” may be the next big career opportunity. But what is emotional design? What is Emotional Design? Emotional design is basic