Search engine optimisation (SEO) helps to maximise the volume or quality of traffic to a web site from the most popular search engines.

The theory is that the higher a web site appears in the search results, the more visitors it will receive from the search engine.

SEO techniques are used to make stronger connections between a web site and its relevant keywords. SEO is much more than simply dumping more keywords on to a page, it is an art of balance, understanding, and analysis.

We can review and analyse your new or existing website to identify areas that can be improved and help move you up in the rankings such as:

• Web site page structure & balance
• Keyword placement
• Naming conventions
• Multimedia
• In/out bound links

You can also take advantage of pay-per-click advertising in which you can pay for specific keyword searches and receive premium locations within search engines.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating to existing or potential customers to keep them informed of all areas of your business.

This is certainly a must for every online company as you can target a relevant audience of customers that you know have an interest in your product or service.

With a professional design and interesting content it could mean a dramatic increase in sales.

We can develop an email composing of text, images and links that will be consistent to your company brand and allow customers to click through to specific pages on your web site.

We will analyse the structure and keywords used in the email to try and prevent it ending up in the junk email folder.

We also fully test the email and view it in a range of web email clients and browsers to make sure it stays consistent for all customers.

Keyword Tools

At Medianic we use a range of high end keyword tools and applications that can assess your current website and report back information about the keywords used, current search engine positions and competitor ranking.

This allows us to monitor your website performance over time and make any necessary improvements to increase your search engine position. Most people only scan through search results for the first couple of pages so that's where you need to be.

HTML (Hyper Text Markup Language)

HTML is a markup language used as a universal code to produce HTML Emails. The email client will read the HTML documents when appearing in the inbox and display them like visual web pages.

The email client does not display the HTML tags, but uses the tags to interpret the content from its structure using tables and divs to visual aspects such as displaying images, font colours and sizes.